Operations
Program Oversight. Ensure your digital projects run on time and on budget, scope is managed, and risks are proactively identified and mitigated by leveraging executive oversight for your Vendors and Project Managers.
Project Planning and Tactical Strategy. The risks of execution can be mitigated by starting with a thorough scope and thoughtfully built executable plan which takes into account all steps, teams, and external forces of a project.
Process Optimization. Business, technical, and organizational processes need to be mindfully constructed to ensure a solid foundation is available to scale upon, efficiencies are realized to get the most of your resources, and roadblocks are minimized.
Strategy
Digital Strategy. Roadmaps are finite, archaic, and unreliable in this ever changing environment; instead build a strategic plan that enables continuous improvements based on data driven feedback.
Vendor Assessment. Evaluate your existing vendors to ensure they remain diligent with their execution, meet your delivery expectations, and optimize your investment dollars.
Vendor / Platform Selection. Don’t blindly select a vendor or platform for your projects; follow a proven playbook to gather requirements, objectively evaluate the pool to identify finalists, and conduct a thorough evaluation to ensure your needs are matched to their strengths to develop a long lasting partnership.
Change Management. Change can be scary or it can be embraced; be sure your team is setup for the latter by following a communication and change management plan for your internal teams, executive leadership, and your external customers.
Business
Project Scoping. Before embarking on your digital initiative, define a scope built on your goals and customer needs, which enables a foundational launch with subsequent releases for ongoing features and enhancements.
Requirements Creation. Don’t rebuild what you currently have by relying on old requirements; define a best in class solution based on future goals while ignoring the way things ‘have always been’.
Specification Development. Specifications shouldn’t be written to be put on a shelf and never revisited; they need to be a key artifact, with perfectly articulated normal, alternate, and exception paths which are easily comprehended by the business, technical and quality teams for ongoing reference.
Technology
Marketing Technology (MarTech) Optimization. With thousands of marketing technologies available, be sure you construct a MarTech stack that is built for your individual goals, gets the most out of each tool, and ensures harmonious relationships with the right balance of a centralized versus decentralized strategy.
Enterprise Architecture and Systems Integration. The digital world requires many large and numerous smaller technologies to meet the needs of your internal teams and external customers; ensure your ecosystem and integration strategy gets the most out of each platform, with each tool being optimized for the features they execute best.
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